Mức lương: 10 triệu - 12 triệu
Hình thức làm việc: Toàn thời gian cố định
Địa điểm làm việc: Centre Point Tower, 106 Nguyễn Văn Trỗi, Phường 8, Phú Nhuận, Thành phố Hồ Chí Minh 70000
Số lượng: 5
Chức vụ: Trưởng nhóm
Ngày đăng tuyển: 26/06/2021
Ngành nghề: Quảng cáo / Marketing / PR
Mô tả công việc
- You will be responsible for ensuring planning, developing and analyzing customer insights, writing, editing, and developing communications, messaging, and the intelligence strategy for executive persona(s) to enable the go-to-market and sales organizations.
- This role will also shape the executive persona content strategy for multiple sales and marketing channels, including web, email, digital media, and print.
Quyền lợi được hưởng
Yêu cầu công việc
- Create audience research and journey maps to understand audience/persona needs/problems, and identify appropriate communication and channel throughout the customer lifecycle.
- Work with subject matter experts to develop value proposition and positioning that differentiates Kallos to the specific audience/persona, based on their needs, market trends, and competitive forces.
- Partner across Kallos Vietnam to build the messaging and content framework for campaigns and other marketing assets across web, digital, and creative.
- Drive scalable mechanisms including playbooks, toolkits, and “how to guides” predominantly for usage by field and sales teams.
- Work closely with Content Managers, Digital Media Managers, Field Marketing, Corporate Messaging, PR/AR, and others on fast-paced evolution and execution of using the messaging developed.
Yêu cầu hồ sơ
- Bachelor’s degree in Business, Marketing or Communication.
- Experience developing data intelligence and analytics strategies for customer insights.
- Experience implementing marketing and messaging that drives business outcomes.
Yêu cầu giới tính
Không yêu cầu